Petra Russell helps organizations to create breakthroughs in performance by building a culture of feedback that increases employee engagement. Her results are achieved by thorough and extensive investigation of executive performance issues and implementation of curriculums that transform company culture from the core. Petra drives culture change through leadership development that improves organizational performance by addressing leadership readiness and skills gaps, partnering with emerging leaders to set and execute corporate goals through executive coaching programs, and improving individual and team performance through skill development in the areas of communication, relationship management, emotional intelligence, presence, and self-awareness.

Consulting internationally for over 20 years, Petra has cultivated expertise in cross-cultural and generational training as part of leadership skills development that is focused on emotional connection, conversational intelligence, and building transformational relationships. Developed through first-hand knowledge and experience from living in Germany, the US, Central America, and Asia, Petra brings extensive expertise in the areas of international sales, marketing, and branding. Having established her own international consulting firm in 2003, Petra’s clients have varied between local start-ups to 125-year-old global corporations and world renown companies such as Porsche, Umbro, Vitra, and German kitchen manufacturer Poggenphl. 

Petra earned a Master of Design from the University for Design, Technology and Economy, Pforzheim, Germany and is an accredited, certified professional coach through the Institute for Professional Excellence in Coaching (iPEC) and the International Coach Federation (ICF). She is an Energy Leadership Master Practitioner (ELI-MP) and certified Emotional Connection Trainer (EmC). Additionally, she is a LEED Associate (Leadership in Energy and Environmental Design), serves on the Board of ICF Orange County, directs the COO Forum, Orange County and hosts the West Coast roundtable peer meetings for the Institute of Coaching (IoC), Harvard Medical School Affiliate.