Launching Successful Products – New Product Consulting
Launching a new product involves many challenges. Partnering with seasoned product development consultants can help navigate the complexities and increase the likelihood of success.
The Importance of Product Development Consulting
Product development consulting offers businesses specialized support throughout the product creation process. Services include:
- In-depth market research
- Design and development planning
- Strategic launch preparation
- Incorporating customer feedback
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Case Study 1: Launching a New Health Product
A startup aimed to introduce a new health product but lacked experience in product development and market entry.
Challenges:
- Limited understanding of the target market
- Unclear product differentiation
- No established distribution channels
Our Approach:
- Conducted market segmentation analysis
- Defined unique selling propositions
- Developed a distribution and marketing strategy
Outcome:
- Successful product launch with strong initial sales
- Established partnerships with key distributors
- Received positive customer feedback
“Their guidance was crucial in bringing our product to market successfully.” – Founder of a health startup
Launch Your Product with Confidence
Case Study 2: Revitalizing an Existing Product Line
An established company needed to refresh its product line to meet changing consumer demands.
Challenges:
- Stagnant sales growth
- Outdated product features
- Increased market competition
Our Solution:
- Analyzed current market trends and customer preferences
- Redesigned products with updated features
- Implemented a new marketing campaign
Results:
- 23% increase in sales within the first quarter
- Improved customer satisfaction
- Strengthened market position
“Their expertise in product consulting helped us reconnect with our customers and drive sales.” – Product Manager at a healthcare startup
Improve customer satisfaction with our Customer Experience Services.
Services Offered by Our Product Development Consultants
Our team provides a comprehensive range of services to support your product launch:
- Market Research: Identifying opportunities and customer needs.
- Product Strategy: Defining the product roadmap and features.
- Launch Planning: Preparing for a successful market entry.
- Feedback Integration: Using customer insights to refine the product.
Expert consulting can significantly improve the chances of a successful product launch.
About the Authors
Arthur Mansourian, who works out of the Beverly Hills office, has a 12-year track record as both a management consultant and investment banker. He played an instrumental role in making NMS Consulting a Top 10 Cybersecurity Company and a Top 50 Fastest Growing Company. Arthur holds the Certified Information Privacy Professional, United States (CIPP/US) certification from the International Association of Privacy Professionals (IAPP). His expertise lies in providing data privacy and cybersecurity consulting regarding protocols, data breaches, and practices in regard to GDPR, GDPR-K, CCPA, CPRA, HIPAA, SB 220, and other relevant regulations.
Aykut Cakir, Managing Director, Partner and Head of Turkey, has a demonstrated history in Negotiations, Business Planning, Business Development and as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. Mr. Cakir has worked for major Fortune 500 companies such as Procter & Gamble, Roche Pharma Group, John Deere, and Linde Gas. He has twenty-eight years of experience in Operational Finance, Accounting and in General Management, with international business experience including in the USA, Europe, Middle East and Turkey. Mr. Cakir holds a Bachelors degree in Finance and Economics from the University of North Carolina.
