The travel and transportation sectors are undergoing profound change. From a macro perspective, there will be competing crosscurrents of globalization and protectionism among big economic players, consolidation in many supplier markets such as airlines and hotels, and major changes in purchase behavior of both consumers and businesses. Furthermore, the rise of Big Data is already reframing travel and transportation planning; technologies such as personal device ubiquity, the Internet of Things (IoT), augmented reality (AR), the “new mobility” of ride-sharing, and autonomous vehicles will most certainly disrupt the entire transportation landscape.
In order to remain competitive in the long run, industry leaders must plan for these significant macro challenges as well as for the specific, complex demands of their own sectors. The winners will be companies who can maintain and enhance global brands and add game-changing digital capabilities to transform their organizations internally and strengthen the loyalty of their highly mobile and technologically savvy consumers externally.