Tuning into Transformation: How Management Consultants Orchestrate Change in Entertainment
The media and entertainment industry has undergone seismic changes in recent years driven by digital disruption, changing consumer preferences, and the emergence of new technologies. Companies in this industry, ranging from TV networks, film studios, music labels to publishers and content platforms, face immense challenges in adapting to the new landscape. Management consultants can play a pivotal role in helping these companies navigate digital transformation, boost innovation, optimize operations, enter new markets and create sustainable competitive advantage.
Challenges Facing the Media and Entertainment Industry
- Declining Revenue and Profit Margins: Traditional revenue streams like cable subscriptions, cinema ticket sales, DVD purchases and print advertising have been declining due to cord-cutting, online streaming and shifting consumer behavior. This has put immense pressure on profit margins across the media and entertainment sector.
- Disruption from New Technologies: Emerging technologies like on-demand and streaming video, digital music distribution, AI, VR/AR, blockchain, and 5G networks have disrupted traditional business models. Companies need to rapidly adapt to capitalize on these innovations.
- Increased Competition: The barriers to enter the industry have reduced significantly, leading to intense competition from digital-first companies like Netflix, Amazon Prime, YouTube, Spotify, and new startups. Incumbents have to reinvent themselves to stay relevant.
- Changing Consumer Preferences: Today’s consumers demand personalized, interactive and on-demand entertainment options across devices and platforms. Companies need to deliver omnichannel experiences to attract and retain audiences.
- Globalization: Media companies have to serve increasingly global audiences across geographies and cultures. Adapting content strategies and operations for international markets with different languages, tastes and regulations is a key imperative.
How Management Consultants Can Help Media and Entertainment Companies
Media and entertainment companies can leverage consultants across strategy, operations, technology, marketing, M&A and organization to:
- Craft Digital Transformation Strategies: Consultants can assess emerging trends and innovations to help clients craft comprehensive strategies for digital transformation. This includes reimagining business models, content strategies, partnerships, investments in technology and change management.
- Optimize Business Operations: Consultants employ frameworks like Lean, Six Sigma and process reengineering to help clients enhance efficiency, reduce costs and improve profitability across divisions like production, distribution, marketing and back-office functions.
- Implement New Technologies: Consultants can provide technology implementation services to help clients successfully adopt emerging innovations like cloud computing, data analytics, artificial intelligence, 5G and blockchain. This optimizes operations and creates new revenue opportunities.
- Expand into New Markets: Consultants offer market entry strategy services to support geographic expansion into high-growth regions. This includes assessing the competitive landscape, regulatory factors, partnerships, and localization strategies.
- Execute Mergers & Acquisitions: Consultants provide due diligence, valuation, deal negotiation and post-merger integration support to help clients execute strategic M&A deals to gain scale, expand capabilities and enter new segments.
- Redesign Organizational Structures: As business models evolve, consultants help transform organizational structures, evaluate new capabilities required, optimize workflows and assist change management for the new operating environment.
- Enhance Customer Experiences: Consultants help enhance customer journeys across platforms like mobile, online, in-theater and in-store. This is done through journey mapping, customer analytics and experience optimization.
- Build Marketing Capabilities: Consultants help build modern data-driven marketing capabilities across areas like digital/social media marketing, online customer acquisition, performance marketing, personalized promotions and influencer outreach.
Key Focus Areas for Management Consultants in Media/Entertainment
Digital Strategy Roadmapping and Transformation
Consultants help companies map out comprehensive digital strategies including reimagining business models, developing technology roadmaps, identifying new content formats and platforms, and change management planning. This enables clients to transform digitally across all aspects of their business.
Business Model Innovation
Consultants employ methodologies like design thinking to help reinvent business models to capitalize on emerging opportunities and evolve sources of value creation beyond traditional offerings.
Advanced Analytics and Big Data
Consultants implement data platforms, advanced analytics techniques, and AI to uncover customer, content, and operations insights that drive innovation, personalization, and improved decision making.
Artificial Intelligence and Machine Learning
Consultants help build enterprise AI capabilities and deploy machine learning solutions for content tagging/recommendations, predictive analytics, ad targeting, personalization, and customized experiences.
Consultants provide expertise to help companies migrate infrastructure, applications, workflows and content production/distribution to the cloud for enhanced agility, scale, and collaboration.
Omnichannel Customer Experience Design
Consultants optimize seamless, consistent customer experiences across platforms through journey mapping, UX design, channel integration, and leveraging customer data.
Organizational Change Management
Consultants help plan and execute organizational realignment, new workflows, updated capabilities, and change adoption to implement transformation initiatives successfully.
Cybersecurity and Content Protection
Consultants ensure enterprise cybersecurity, implement digital rights management systems, enhance content security workflows and combat piracy.
The media and entertainment business is undergoing unprecedented upheaval. Management consultants can be invaluable partners in helping companies reinvent themselves to remain competitive. With deep expertise across technologies, operations, strategy and organization, consultants can support digital transformation, boost innovation, expand into new markets, optimize customer experiences and build future-ready capabilities. Companies that leverage management consulting in a smart way will be well-positioned to thrive in the new era of entertainment.
About the Authors
Arthur Mansourian, who works out of the Beverly Hills office, has a 12-year track record as both a management consultant and investment banker. He played an instrumental role in making NMS Consulting a Top 10 Cybersecurity Company and a Top 50 Fastest Growing Company. Arthur holds the Certified Information Privacy Professional, United States (CIPP/US) certification from the International Association of Privacy Professionals (IAPP). His expertise lies in providing data privacy and cybersecurity consulting regarding protocols, data breaches, and practices in regard to GDPR, GDPR-K, CCPA, CPRA, HIPAA, SB 220, and other relevant regulations.
Aykut Cakir, Managing Director, Partner and Head of Turkey, has a demonstrated history in Negotiations, Business Planning, Business Development and as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. Mr. Cakir has worked for major Fortune 500 companies such as Procter & Gamble, Roche Pharma Group, John Deere, and Linde Gas. He has twenty-eight years of experience in Operational Finance, Accounting and in General Management, with international business experience including in the USA, Europe, Middle East and Turkey. Mr. Cakir holds a Bachelors degree in Finance and Economics from the University of North Carolina.