Elle Falls is a global communications and marketing consultant with over 10 years of experience. She has worked with startups, Fortune 500 firms, and cross functional teams in North America, Asia-Pacific, and EMEIA regions. At Toyota, Elle served as a Digital and Social Media Project Manager, where she managed social media campaigns, monitored effective benchmarks for measuring the impact of social media programs, tools, trends, and applications for analysis and review, and reported on effectiveness of campaigns in an effort to maximize results. She also managed strategic execution, defined KPIs, and monitored benchmarks for 360° marketing campaigns including but not limited to OOH, PR, Events, Digital and Social, Influencers, and Consumer engagement. Elle created and executed new branding strategy for 360° marketing campaigns, digital, and social media by collaborating with internal stakeholders and agency partners.
At Skechers, Elle served as an International Marketing Manager, where she managed brand marketing and global communications for all joint ventures and distributors in China, Hong Kong, Southeast Asia, India, Israel, and South Korea. She acted as key liaison for international marketing, international trade shows and meetings, web, global social media and developing country or region specific marketing materials. Elle holds a Master’s Degree in Global Communication from the University of Southern California, a Master’s Degree in International Relations from the London School of Economics, and a Master’s Degree in Global Media and Communications from the London School of Economics.