Product Launch Consulting with a Launch Control Room
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A launch control room sets one plan, one tracker, and short daily reviews so teams ship on time and fix issues fast. It links product, marketing, sales, support, and tech with clear roles and go-live checks for stores, web, and partners.
Want a ready-to-run control room with a checklist, RACI, and daily script? Talk to a consultant
Why A Control Room Improves Launches
Launch Control Room: 30-60-90
First 30 Days: Build The Base
- Define the launch goal, date options, MVP scope, and risks. Create a single tracker with owners and due dates.
- Set the RACI: who is responsible and accountable, who is consulted, and who is informed.
- Draft the go-live checklist across product, web, sales, support, finance, and legal. Add app store steps if mobile is in scope.
Days 31 to 60: Test And Prepare
- Run integrated tests and a dry run of the control room standup. Confirm escalation paths and paging.
- Marketing: lock messaging, final assets, and channel plan. Sales: enablement pack and demo script. Support: macros and SLAs.
- Mobile: set App Store submission timeline and Google Play pre-registration timing if used.
Days 61 to 90: Go Live And Stabilize
- Daily standup in the control room with a 15 minute script: status by stream, risks, decisions, next actions.
- Watch a small KPI set: activation, conversion to first value, error rate, NPS or CSAT, churn risk signals, CAC payback.
- After week one: publish a one page results readout and a week two fix plan.
Core Components
- Single Tracker: tasks, owners, dates, and status in one place with comments and links.
- RACI: names by stream for decisions and delivery.
- Checklists: product readiness, GTM assets, legal and privacy, finance, sales enablement, support runbook.
- Store Gates: App Store review steps and Google Play pre-registration settings when a mobile app is involved.
- Live Metrics: a dashboard for traffic, activation, conversion, error rate, uptime, and support load.
Streams, Moves, Metrics, and References
| Stream | Typical Moves | Metric | Reference |
|---|---|---|---|
| Program Control | Daily standup, RAID log, decision log, weekly exec update | Tasks on track | Atlassian checklist |
| RACI And Roles | Publish RACI, confirm approvers, clarify escalation | Decisions per day | RACI guide |
| Product And QA | Release cut, rollback plan, smoke tests, telemetry checks | Error rate | Aha! launch plan |
| GTM And Sales | Messaging, pricing, campaigns, sales enablement, partner brief | Activation and pipeline | Product School |
| Support | Macros, SLA routing, outage script, handoffs | Time to resolution | Airtable guide |
| Mobile Store Steps | App Store submission, Google Play pre-registration and auto install | Approval and opt-ins | Apple guidelines; Play Console |
Frequently Asked Questions
Who Runs The Control Room?
A launch lead runs the standup and keeps the tracker current. A sponsor makes final calls. Stream leads speak to status, risks, and next actions.
How Long Do We Keep The Control Room?
Keep it active through launch week and for a short stabilization period. Move to a normal cadence once KPIs reach the target range.
What If A Store Review Delays The Date?
Build date options. Submit early, follow the App Store review guidance, and use Google Play pre-registration when helpful for demand shaping.
Related Reading
- Digital Transformation Package
- Keys To Successful Business Transformation
- Business Transformation Consultant and Transformation Office
- Business Transformation Consultant Guide 2025
- The Importance Of Digital Transformation
Sources
- Atlassian. Product launch checklist. https://www.atlassian.com/agile/product-management/product-launch-checklist
- Airtable. Product launch checklist. https://www.airtable.com/articles/product-launch-checklist
- Product School. Launch readiness checklist. https://productschool.com/blog/product-marketing/product-launch-checklist-for-product-marketers
- Aha!. Release and launch plan guidance. https://www.aha.io/roadmapping/guide/release-management/what-is-a-good-product-launch-checklist
- Apple. App Store Review Guidelines. https://developer.apple.com/app-store/review/guidelines/
- Apple. Submitting to App Store. https://developer.apple.com/app-store/submitting/
- Google Play Console. Pre-registration best practices. https://play.google.com/console/about/pre-registration/
- Google Support. Set up pre-registration. https://support.google.com/googleplay/android-developer/answer/9859047
- Project-management.com. RACI matrix overview. https://project-management.com/understanding-responsibility-assignment-matrix-raci-matrix/
About the Author
Aykut Cakir, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes.
