With 33 years of experience, Benjamin Bidlack is a leading brand strategy advisor serving as the national practice lead for a number of top-tier management consultancies and brand agencies in North America, Europe, the Middle East and Asia. He specializes in forging strategically compelling brand strategy based on research that uncovers and integrates internal, competitive, market and customer insights. Benjamin is the former Chief Strategy Officer at FutureBrand(Southeast Asia) and the former Executive Director of Brand Strategy at Interbrand (North America). Prior to Interbrand, he held senior roles and led projects for current and former partners at top-tier management consultancies such as Booz-Allen, Accenture, Boston Consulting Group, and McKinsey.

His specialties include all critical aspects of brand strategy built on business strategy validation: brand research (market, company, user, buyer, competitive landscape/positioning), insight-based brand positioning and brand architecture, and resulting strategically-informed creative development, design and activation across all touchpoints and channels.

Benjamin authored the Interbrand white paper “The Brand Council”, the world’s most downloaded white paper on Brand Councils. He leads and participates on various client brand councils worldwide. He also regularly publishes papers and articles on corporate, brand and communications strategy and has taught brand strategy at London Business School, USC Marshall School of Business, UCLA Anderson School of Business, USC Annenberg School of Communications, the American Marketing Association, and the Legal Marketing Association among others.

His clients include Evernote (the world’s top notes application and brand), Dubai Festival City (destination branding), Silicon Valley Bank (top US commercial bank), a top North American regional law firm, UOB (Southeast Asia’s leading bank), Royal Bank of Canada, Amgen (leading independent biotech firm), a leading US sports retailer, Sage (a leading enterprise software provider), the world’s leading fitness education/equipment provider, Con-way (global logistics), Mattel, Malaysia (destination branding), Sony PlayStation, and the XPRIZE Foundation (radical breakthrough competitions). Benjamin holds a Master of Business Administration in Corporate Strategy and Marketing from Stanford University.