With 30+ years of experience, Benjamin Bidlack is a senior brand strategy advisor who has led brand and messaging initiatives for top-tier management consultancies, brand agencies, and corporate clients across North America, Europe, the Middle East, and Asia. He specializes in forging strategically compelling brand platforms grounded in research and insight that integrate internal, competitive, market, and customer perspectives. He previously served as Chief Strategy Officer for FutureBrand Southeast Asia and Executive Director of Brand Strategy for Interbrand North America.

Prior to Interbrand, he held senior roles and led projects for current and former partners at top-tier management consultancies such as Booz-Allen, Accenture, Boston Consulting Group, and McKinsey.

His expertise spans brand research (including market, customer, buyer, and competitor analysis), brand architecture, insight-based brand positioning, naming, and strategy-based creative development.

Benjamin authored Interbrand’s widely circulated white paper The Brand Council and has led brand council engagements with clients worldwide. He frequently writes and speaks on brand, corporate, and communications strategy, and has taught at London Business School, USC Marshall, UCLA Anderson, USC Annenberg, the American Marketing Association, and the Legal Marketing Association.

His clients include Oaktree Capital Management, Evernote, Dubai Festival City, a leading North American law firm, UOB, Royal Bank of Canada, Amgen, Sage, and XPO Logistics. Benjamin holds an MBA from Stanford University.