Market Entry Strategy Consulting Guide 2025: Research, Sizing, Positioning, Pricing and GTM

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Market entry strategy consulting aligns research, market sizing, positioning, pricing and GTM into a staged launch plan. It reduces false starts by validating demand and price, choosing winnable segments, and sequencing channels with weekly KPIs for pipeline, conversion and payback.
Want a 90-day entry plan with KPIs and risks? Talk to a consultant
What Market Entry Strategy Consulting Covers
- Research. Customer jobs-to-be-done, problem framing, competitor moves, and regulatory constraints. World Bank indicators show entry friction varies by economy and can multiply timelines Doing Business 2020.
- Market sizing. Bottom-up serviceable market built from target segments and usage, validated with expert calls and pilot demand.
- Positioning. Reasons to choose, proof points and claims that answer real customer trade-offs. Kantar shows growth favors brands with meaningful difference BrandZ analysis.
- Pricing. Willingness-to-pay tests and fences. McKinsey finds a 1% price increase yields about an 8% profit lift on average The Power of Pricing.
- GTM. Segmented offers, channels and coverage model. BCG notes even small revenue lifts change returns materially GTM Revolution.
Why It Matters Now
A 90-Day Market Entry Playbook
- Days 0–15. Define the problem, segment, ICP and buying triggers. Draft pricing hypotheses and three positioning options.
- Days 16–45. Validate with 10–15 expert calls and 20–30 target buyers. Run two channel tests with clear pass/fail gates.
- Days 46–90. Lock messaging and fences, publish a weekly KPI dashboard and prepare the first territory or partner rollout.
Need a packaged entry plan? We can help size the market, test price and build your first GTM motion. Book a discovery call
Key Numbers and References
Finding | Figure | Source |
---|---|---|
Time differences to start a business across economies | About 6x longer in bottom-50 vs top-20 | World Bank Doing Business 2020 |
Profit leverage of price | 1% price increase ≈ 8% profit lift | McKinsey |
Pricing program case outcome | About 10% profitability increase | Bain |
Top failure factor in post-mortems | 42% cite no market need | CB Insights |
Barriers to entry benchmarking by sector | PMR indicators updated 2023–2025 | OECD PMR |
Use these references to prioritize markets, set realistic lead times, and quantify the payoff of pricing and positioning work.
How We Structure Research, Sizing, Positioning, Pricing and GTM
- Research. Problem statements, buyer jobs, alternatives and switching costs. Country screens for entry friction and compliance.
- Market sizing. TAM to SAM to SOM with scenario ranges and validation checks.
- Positioning. A clear choice architecture with claims, proof and competitor response.
- Pricing. WTP research, fences and discount rules tied to value, not just cost.
- GTM. Channel mix, partner criteria, service levels and a measurable coverage model.
Entry KPIs
- Qualified pipeline and conversion by segment and channel.
- Time to first deal and to CAC payback.
- Gross margin and discount leakage vs guardrails.
- Activation, retention and expansion in first three cohorts.
Related Reading
- Strategy Consulting Services
- Digital and Technology
- Business Transformation
- What Is Sales Strategy Consulting?
- What Does a Customer Experience Consultant Do?
- What Are Business Consulting Services?
Sources
- World Bank. Doing Business 2020. https://documents1.worldbank.org/curated/en/688761571934946384/pdf/Doing-Business-2020-Comparing-Business-Regulation-in-190-Economies.pdf
- McKinsey. The Power of Pricing. https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/ebook%20the%20hidden%20power%20of%20pricing%20how%20b2b%20companies%20can%20unlock%20profit/the-hidden-power-of-pricing.pdf
- Bain & Company. Dynamic Pricing: Building an Advantage in B2B Sales. https://www.bain.com/insights/dynamic-pricing-building-an-advantage-in-b2b-sales/
- CB Insights. Top Reasons Startups Fail. https://www.cbinsights.com/research/report/startup-failure-reasons-top/
- OECD. Product Market Regulation indicators. https://www.oecd.org/en/topics/sub-issues/product-market-regulation.html
- BCG. The Go-to-Market Revolution. https://web-assets.bcg.com/img-src/Go-to-Market_Revolution_May_2014_tcm9-84009.pdf
About the Author
Aykut Cakir, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes.