Consumer Products Consulting Services
Consumer products consulting connects growth bets, brand, pricing, trade spend, and supply chain so choices turn into revenue, margin, and share. We design the plan, run delivery, and prove adoption.
What Is Consumer Products Consulting?
Independent advisors help brands and manufacturers plan and deliver growth across portfolio, route to market, pricing, trade promotion, retail media, and supply chain. Engagements are often titled consumer products consulting services; for smaller mandates a single consumer products consultant embeds with the team.
Why It Matters and How It Works
CPG has tight margins, heavy trade spending, and volatile demand. Ecommerce shares continue to rise in key European markets, while consumption remains sensitive to price. We link the what (brand, pack price architecture, promo mix, channel) with the how (scorecard, PMO, analytics, retail execution, and change) so programs land on time and deliver the P&L.
- FMCG online share is significant in mature markets such as the UK and France. See NIQ data.
- FMCG growth has leaned on consumption recovery; shoppers are highly value conscious. Quarterly snapshot.
- Trade spend is typically the second-largest item on the P&L after COGS; effectiveness varies widely. Strategy& note.
- Granular out-of-stock tracking improves sales and digital shelf availability. NIQ report.
Consumer Products Consulting Services We Offer
Category & Portfolio Strategy
Role of brand and SKU, innovation pipeline, pack price architecture, and launch governance.
Brand, Shopper & Retail Media
Positioning, measurement, audience, joint business plans, and retail media tie-ins.
Pricing & Trade Promotion
Price corridors, elasticity, promo mix, pay-for-performance, and TPM processes that raise ROI.
Sales Operations & Route to Market
Coverage model, distributor strategy, outlet segmentation, and key account playbooks.
Supply Chain & Digital Shelf
Service, inventory health, OTIF, S&OP, and ecommerce availability to reduce OOS and returns.
Managed Services & Outsourcing
Analytics, TPM operations, catalog and content management, and promotion post-event reviews.
Typical Steps
- Baseline. Brand and SKU roles, price & promo, availability, and customer scorecard.
- Design. Portfolio bets, promo guardrails, retail media plan, and supply chain targets.
- Pilots. Two sprints in priority retailers with weekly P&L, share, and OOS reads.
- Scale. TPM and analytics factory, playbooks, and capability build across sales and marketing.
Results You Can Track
| Outcome | What We Track | Why It Pays Off |
|---|---|---|
| Incremental revenue | Promo ROI, price realization, retail media contribution | Trade dollars shift to winning events and audiences |
| Gross profit | Mix, cannibalization, funding leakage | Cleaner margins and cash for growth |
| Availability | Digital shelf coverage, OOS rate, PDP quality | Fewer lost sales; better search and conversion |
| Speed & adoption | Time to pilot, playbook usage, capability metrics | Faster scale with repeatable execution |
CPG Insights at a Glance
UK 27% · FR 26%
Trade spend #2
FMCG +6%
OOS matters
Promo ROI
E-comm growth
FAQs
Can you help tune our trade promotion mix without hurting volume?
Yes. We build guardrails, run controlled pilots, and re-allocate funding to events with higher incremental ROI and cleaner margins.
Do you set up analytics and TPM operations as a managed service?
We can operate a lightweight analytics and TPM factory that standardizes data, automates post-event reviews, and feeds price and promo decisions.
Will you address ecommerce availability and the digital shelf?
We track coverage and OOS by retailer and SKU, improve content and PDP quality, and tie actions to conversion and revenue.