Revitalizing a brand from the bottom-up
How this brand was able to reinvent itself with strategic branding and marketing.
This clothing company’s focus was to spread love by way of civic pride-evoking tees and accessories, while donating a portion of their proceeds to grassroots nonprofits committed to bettering their local community.
The client needed help with their marketing and branding efforts. After doing much qualitative market research, an NMS consultant provided strategic advice on what changes needed to be made to achieve better results. This led to the creation of a new logo, a stronger mission statement, an enhanced vision, and a new set of core values.
From there, the NMS consultant advised on the direction for the product line, as well as brand collateral, such as a look book and advertising material. Marketing campaigns, including, but not limited to, billboards, digital advertising, social media, events, and social engagement were also prepared, as well as a national wholesale sales strategy.
The result was a significant increase in exposure of the brand, a larger TAM, and a much higher ROI on marketing and advertising spending.
Some client engagements shown may have been executed by NMS consultants at prior firms.
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