BRANDING, MESSAGING & CONTENT
Bringing your messaging and brand identity strategies to life.
As the desires of consumers changes, new marketing channels surface and require novel messaging and content. That is why it is important for your brand to be constantly evolving. To keep your brand, messaging, and content vibrant, you need the right approach and structure. It is also equally as important for you to make the right decisions on resource allocations, to track brand performance, to consistently re-evaluate your market position, and to compare your strategy against actual results. At the same time, it is important that you maintain your position in relation to your brand’s values, consumers and promises.
HOW NMS CAN HELP
As your trusted branding experts, we help you develop and position your brand with the end goal of differentiation and growth. We provide an analytical perspective to brand strategy, allowing you to realize the maximum potential of your brand, products and channels. Our services include:
- Brand performance evaluation
- Key consumer segment validation
- Determining pricing power across brands
- Identifying new channels for growth
- Providing a SWOT analysis of your brand
- Analyzing the key factors driving your customer’s purchasing habits
- Researching channel availability, positioning, and price points of your brand
- Helping you protect your brand’s differentiation
- Preparing new brand architecture and roles
- Defining the most suitable role for your brand’s messages across all channels
- Enabling more revenue and profitability opportunities by improving customer and channel alignment
We leverage various tools to promote brand messaging including your elevator pitch, brand tagline, corporate narrative, presentations, brand identity, and brand pillars, which are the core attributes of your brand positioning strategy. These aspects of your brand will be evaluated to ensure that they are unique and true to your organization’s mission and values.
Framework for Brand Strategy
WHAT CAN WE HELP YOU ACHIEVE?