Marketing Consulting Services
Marketing consulting connects choices, channels, and pricing to revenue. We deliver strategy, advertising consulting services, analytics, and sales and marketing consulting so teams grow demand, lift win rate, and improve ROI.
What Is Marketing Consulting?
Advisory that sets goals, defines segments, picks channels, and ties actions to a scorecard. Our management consulting services for marketing include brand, demand generation, media, analytics, pricing and sales consulting services, and PMO to keep the plan on track.
Why It Matters and How It Works
Email still returns about $36 for every $1, personalization leaders gain ~40% more revenue from these efforts, and content can deliver 3x the leads at 62% lower cost. Buyers are often 57–70% through research before sales, so strategy, media, and pricing must line up early.
Marketing Consulting Services We Offer
Growth Strategy and Segmentation
Where to play, ICPs, value props, channel roles, and revenue targets by segment.
Brand and Positioning
Messaging, proof points, and design systems that hold across web, sales, and product.
Advertising Consulting Services
Media mix, creative testing, CAC and MER guardrails, incrementality, and lift studies.
Demand Generation and Content
Email, SEO, webinars, and partnerships with lead quality gates and offer testing.
Sales and Marketing Consulting
Lifecycle design, funnel SLAs, enablement, and one pipeline truth for both teams.
Pricing and Sales Consulting Services
Price architecture, discount rules, deal desks, and margin tracking tied to win rate.
Analytics and Marketing Ops
Attribution, MMM, dashboards, data quality routines, and KPI libraries by channel.
Customer Experience and Retention
Personalization, journeys, lifecycle triggers, and service links to cut churn and raise CLV.
Product Marketing
Launch plans, value messaging, competitive framing, and proof builds that convert.
Go-to-Market for New Regions
Entry strategy, partners, localization, and compliance combined with a ramp plan.
Typical Steps
- Diagnose. ICPs, funnel health, CAC, LTV, and channel economics.
- Choices. Offer, message, channels, and budget with stop rules and tests.
- Plan. Roadmap, owners, creative briefs, and weekly scorecard.
- Launch. Sequenced campaigns with incrementality checks and QA gates.
- Optimize. Bid and creative cycles, win-loss, pricing moves, and enablement.
- Scale. Double down on winners and retire low-yield work with evidence.
Results You Can Track
| Outcome | What We Track | Why It Pays Off |
|---|---|---|
| Lower CAC and higher CLV | CAC by channel, payback, retention, CLV | Email ROI remains strong at $36 per $1, making nurture and win-back cycles high priority. |
| Better conversion | CVR by stage, form completion, demo show rate | Personalization leaders see 5–15% revenue lift and ~40% more revenue from these efforts. |
| Stronger pipeline quality | Qualified rate, source mix, stage aging | Buyers are far along before sales; many are 57–70% through research, so upstream content and pricing clarity matter. |
| Efficient media | MER, incrementality, overlap, saturation | Content can deliver 3x the leads at 62% less cost, improving blended returns when paired with paid. |
| Margin and price realization | Net price, discount leakage, deal desk outcomes | A 1% price improvement can raise operating profit by about 11% if volume holds. |
Marketing Insights at a Glance
$36 ROI per $1 in email
~40% more revenue with personalization
3x leads at 62% lower cost
57–70% research done before sales
11% profit from 1% price gain
75% prefer rep-free buying
FAQs
What makes a marketing strategy work?
Clear ICPs, a focused offer, channel roles, and weekly tests. We run one scorecard across marketing and sales so wins scale and misses stop early.
How do you measure ROI?
Define the model by channel, set CAC and payback rules, run holdouts where possible, and publish a dashboard with finance sign-off.
Where does pricing fit with marketing?
Value messaging must link to price fences and discount rules. We align offer, positioning, and deal desks so growth and margin move together.